Several years ago, a landscaping company that was in a
vicious cash flow cycle decided to implement The Total
Integration Solution. Profits were down and things were
getting really tight. Their working season was from April
through October - the warm months. Once the snow came, they
were basically out of commission.
So to make it through the winter, they would take out a
line of credit to survive with minimal staff until the
spring. Then they’d spend April and May rehiring and
retraining. It took until August just to pay back the line
of credit. Then it was nail-biting time in September and
October as they desperately tried to squeeze out some
profit. But it wasn’t working.
Rather than let the slow death take its course, they
reached out for help. As a first step, they were asked the
same crucial question that we ask all clients:
“What is your true
Their first answers were what you’d expect:
- “We cut grass and weedeat and we do a great job of
- “We are professional.”
- “We make people’s property look great.”
NO! They seemed shocked by the assessment that
these were not their true asset. But after some work, their
true asset became clear.
What was it?
People trusted them with their property.
Their true asset was trust.
The Critical Next Step
that Tripled Their Business!
We had what we needed to work with. But now it was time
for the heavy lifting. The next questions they had to
can we do with that asset?”
“How can we utilize that
capital and make something spectacular from
The result of those strategic questions and some intense
conversation was stunning. More importantly, it tripled
What was it? Outdoor Christmas decorations.
What?! You see their clients owned properties with an
average value exceeding $1 million. And they very much
valued a manicured appearance of their property. But in the
winter, with the snow, what could be done? Well starting
from the place of our true asset - in this case trust
regarding the property - it became clear that we had a
perfect way to solve a problem.
The problem was that putting up Christmas lights -
something they wanted - required the homeowners to go
through all sorts of difficulties that the company could
eliminate. Untangling the strands of lights, replacing
broken bulbs, not slipping
off ladders, making the spouse happy, setting timers, not
getting frostbitten or electrocuted, and on and on. These
problems needed to be solved and the company could do it
Because they knew:
- what their true asset was
- how to reinvent it, and
- how to convert it into value.
Perhaps you are imagining what type of real courage this
took. After all, is change ever easy?
But when you’re facing a slow death…
on as usual is simply not an acceptable
So the company bought the lights, the timers, the
snowmen, the nativity scenes, the reindeer, the sleds, the
gingerbread people… the whole works. They set it all up,
electrical, timers, everything… and it looked great. It
caught on like wild fire! Every one of the neighbors wanted
a set up too, but bigger!
The result is actually predictable…
IF you’re talking about a
company that understands its true value:
They made more money from Nov 26 through Jan 15 than
had from their “busy season.” No more
line of credit. No more scraping by. No more hiring,
firing, and rehiring.
Instead: Lots of thrilled, satisfied customers. A nice
fat bottom line.
This is precisely what to expect when you get the right
tools and the right alignment.
You Ready to Put This to Work In Your
If you have courage, I can give you the guidance to
reinvent yourself just like they did. They focused on
value, not on despair. They focused on possibility and not
on the past. What used to work had to give way to what was
needed now. The found it and did it.
what small business is all about.
Unfortunately, most business owners miss this critical
element for a handful of reasons…
- we’re too close to the situation
- we’re mired in the details… and in the bad
- no one has ever shown us the strategic process of
- we tend to lack input from a trusted advisor
The good news is: you can discover
your true asset, reinvent your business, and convert your
true asset into significant value.
About the Economy?
If you’re like the business owners I’ve been working
with from across the country and even from other countries,
you’ve found that things are changing… radically and
quickly. I’m not an alarmist, but the fact of the matter is
that every market is changing. People are dealing - some
for the first time ever - with shrinking markets, spiraling
demand, and evaporating profit margins.
This is not the happy-go-lucky season of a few years ago
when there was so much loose capital that businesses
succeeded that never could have in any other environment.
The global credit crisis, the volatility in the equity
markets, and the failure of massive banking conglomerates
have all profoundly impacted virtually every corner of our
precisely why it’s more important than
ever that you rededicate yourself
to value. And you must do it right now. This
is why I created the “Reinventing Your Business” course.
Let me share with you why I think this could be the best
thing you do for yourself and your business this year.
Business on Life Support?
A business is worthless if it doesn’t provide value.
Period. Maybe your business provided value before but now
all you have left is residual, slowing momentum. You’re
trying to hold on to customers by making what you do
cheaper and cheaper. We all know where that leads. If
you’re waiting on the economy to pick up, read my lips:
You’ll be waiting a long time.
You have to ask the strategic questions:
“What’s my true asset?”
“What can I provide that people truly need today?”
“How can I leverage my true asset and turn it into
The root cause for today’s pressure is a failure to
leverage our true assets to provide needed value.
Now is the time to crank up that entrepreneurial engine
and start thinking about value creation - not schemes to
keep the old thing on life support. The old way is
dying and there is nothing anyone can do
about that. Sorry. The reasons for this death are many, and
we can’t go into them here. But you must realize that if we
ignore the fundamental cause, we won’t make it. My
“Reinventing Your Business” course will show you
how to see that root issue and move
your business into significant prosperity in
the next 12 months… regardless of the economy.
Yes it starts with YOU. A small or mid-sized business is
really just a reflection of its owner. So if you are intent
on reinventing your business - which you
to survive - you’ll have to start with YOU.
Remember: there is never a lack of value. People always
need things, services, etc. Always. You must focus on this
and not the price of a currency or on politics, etc. Value
is value and as long as there are people living on this
planet there will be things they value. If a business
serves itself - lives to perpetuate itself - it will
certainly die. But if the purpose and function of a
business is to continually discover and provide value, then
it is impervious to almost everything and has no real
Your business can be just like this. And I’ll show you